StaGreen by HydroCan Case Study free essay sample

Introduction The newly innovative fertilizer like product created by HydroCan called StaGreen brings to the market a new type of fertilizer like product that is different from the conventional leading fertilizers on the market. The ability of StaGreen’s water retention for the grass roots that have been applied with the product is something the traditional brands have not been able to recreate. Market analysis will be conducted on the consumer market, and commercial market, with a decision for which market/ markets will be most profitable to enter for HydroCan. Analysis will look at the financial barriers for each, including market growth and potential of each. After this, a marketing strategy will be compiled for the short term and viable long term of HydroCan and its chemical fertilizer StaGreen. Analysis The analysis will separate the two markets to analyze each markets strengths, weaknesses, opportunities, and threats associated with each. The first discussed will be the consumer market. We will write a custom essay sample on StaGreen by HydroCan Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Consumer: In the consumer market, consumers are at the mercy of the two largest sellers of fertilizer, Scotts and Ortho Chemical. Between these two companies they control approximately 50% of the $622 million fertilizer market. Neither company has a product from their various fertilizer products that is similar to StaGreen which gives HydroCan a competitive advantage in the market as it has found a way to differentiate itself from the major competitors. What makes StaGreen so innovative is its ability to retain water in the roots of the grass thus reducing the need to water the grass manually by up to 40%. HydroCan is a Canadian firm with headquarters in Canada, Canadian employees, which all appeals more towards Canadian consumers, therefore making it easier for consumers to have confidence in the company and purchase StaGreen as oppose to the other major brands from the United States. One of the disadvantages of being a new company with a new product in the fertilizer market is that manufacturing will be limited in production to 180,000 kilograms per month which limits the sales of fertilizer for the first few years. Advertising the product will also be limited to a budget as well due to this. Lastly HydroCan at this time only has one product that they are bringing to market which not only limits its potential future growth for the short term, but puts tremendous pressure for the one product to generate revenues and create cash flow for the business. There are large opportunities for StaGreen as it can be marketed not only as a fertilizer but the technology can also be applied to consumers who have recently installed new sod and/or seed on their lawns, thus expanding the market of the product to tap into this $1. 89 billion dollar industry it represents as well the $622 million fertilizer market. This significantly increases StaGreen’s potential market to over 2. 51 billion. Another key opportunity is that market research has shown that almost half of all consumers in purchasing fertilizer and fertilizer related products pay little-to-no attention to brand preferences and heavily rely on sales staff and in-store advertisements which is great when introducing a new fertilizer product. And lastly there are three distinct types of retailers that sell lawn care products that StaGreen can sell to, discount stores, specialty stores, and home improvement stores. The biggest threat in entering the consumer market is that HydroCan will have to compete against two companies that have had great historical success in the fertilizer market, Scotts and Ortho Chemical. These two companies control half of the entire fertilizer market, and are able to outproduce HydroCan, and outspend them in advertising. They also have established consumer confidence in brands they produce, as well as have more than one product line of fertilizers and fertilizer related products. Commercial: The commercial market consists primarily of golf courses that are looking to reduce costs while maintaining great looking greens and fairways for their customers, and apartment office complexes looking to upkeep the lawns at these facilities. StaGreen is again very different from conventional golf course fertilizers as it allows the grass to retain water longer, reducing the costs of watering the courses, and fertilizing. Another key strength StaGreen can have in this market is that there is less resistance from major fertilizer companies as the majorities are smaller privately owned companies, or small subsidiary divisions of Scotts and/or Ortho Chemical. Advertising is substantially less in this market because of this. Larger bags will allow distribution costs to be reduced significantly by $300,000 which has a direct effect on the companies’ bottom line. Research tests have shown that StaGreen will be able to reduce 1/2 the cost courses spend on water which equates to over $302 million in total for the 2400 Canadian courses, and by 1/3 the cost courses spend on fertilizer which equates to $114 million savings per year. The overall commercial market is much smaller than the consumer market. Golf courses account for $950 million, and commercial housing $118 million for a total of $1. 068 billion. Golf courses will have to be sold on the idea that a new product from a new company will be able to save the course money in irrigation and fertilizing fees, and that it performs as advertised. It can be costly to persuade golf course keepers to switch from conventional fertilizers to StaGreen. If StaGreen is not initially received well by the commercial market they will have no opportunity to recover. StaGreen is their only product and with so few buyers if even one initial buyer is left feeling like the product was of poor quality their influence on the market will likely result in the loss of current customers and future ones. Golf courses are under public scrutiny for their detrimental effects to groundwater quality. The fact that StaGreen reduces the need for fertilizers makes it extremely attractive to course owners looking to silence the bad press surrounding their course maintenance activities. This market offers a greater chance for profits because the competition is less fierce than having to compete in the consumer market for shelf space in large discount stores against Scott’s and Ortho Chemicals, both of whom have large advertising budgets. The seasonal aspect of lawn care related purchasing is not as severe in the commercial market as in the consumer; this means sales will still peak in the summer months but out of season sales levels will be sustained at a higher level than projected in the consumer market. Fewer buyers present a limited opportunity to break into the commercial market for HydroCan. There will always be competition from other sales teams attempting to poach current clients away from golf courses who may be using StaGreen. The sales representative team has the sole responsibility of insuring continued sales; if your team doesn’t execute the perfect pitch to a potential customer they go with a competing brands product. Other than golf courses this market doesn’t really offer the potential for any other major purchasers. Possible Outcomes There are three market strategies that can be taken by HydroCan, each with its advantages and disadvantages. The first would see HydroCan sell its StaGreen fertilizer like product to only the consumer market. This market would include selling to large discount stores, specialty stores, and home improvement stores that sell fertilizers. There are two major companies that control 50% of this $622 million market. Shelf space to compete against these brands would be costly in advertising and promotional sales, which would result in low profits for the first few years. The other part of this market includes selling StaGreen to new homeowners or those who have recently installed sod and/or seed on their lawns. The two major fertilizer companies do not have competing products that would compete against StaGreen in this segment of the market. The limited production capabilities limits HydroCan to producing only 18,000 10kg bags each month at a sales price of $33. 5 to retailers, which limits its potential revenue in the first year to $7. 236 million. After variable costs, administrative expenses, research development, fixed costs, distribution expenses, and marketing budget including 12 sales reps the potential profit is limited to $149,900 before tax. The next market strategy for HydroCan would be to solely focus on selling to the commercial market which is comprised of primarily golf courses, and commercial housing complexes. While there is less direct competition from the two major companies, there are smaller independent companies that sell directly to this market. Golf courses may be more reluctant to be sold on the product, and will therefore have to be pitched and demonstrated that StaGreen can and will save the course money. In this strategy, advertising would be greatly reduced, including reductions in distribution costs. The market size for StaGreen is $950 million as golf courses spend this amount on water and fertilizer throughout the year. Potential production would be 3600 bags a month, sold at $195 which creates potential revenue of $8. 424 million a year in sales. After all of the expenses have been deducted, including 16 sales reps, the profit potential on the year would be $2. 240 million before tax. This is the stronger of the two strategies for HydroCan, however, it puts extreme pressure on the sales reps to be able to convince golf courses to buy and use StaGreen. If they are not successful in their sales attempts, sales will be non-existent as the commercial housing market only accounts for 1/8th of the golf course market which is approximately $120 million, and is susceptible to increased competition from consumer market competitors as well. The final strategy, one that we are recommending as part of HydroCan’s market strategy for StraGreen is to focus on selling to both markets selectively. Rationale Recommendation The decision to choose both markets for StaGreen to be sold in appeals the most over the two other strategies because it provides HydroCan enormous potential growth on two very different markets, and not just one. To be able to advertise in the consumer markets it is recommended that StaGreen is sold only in the nine large discount retailers, ignoring the specialty and home improvement stores. Entering all three would be too costly for HydroCan to fund in its first year of operations. This selective marketing will allow StaGreen to sell to the bulk of the consumer market of 60%, and the large commercial market of golf courses and commercial housing at the same time. The competitive advantage of StaGreen’s technology and Canadian image will give it an arm up on the American competition when being sold in Canada. By combining these two very large markets, we are increasing StaGreen’s potential revenue and profit significantly. Marketing Strategy For the short term, StaGreen should max its monthly production to 180,000 kg to be able to produce orders to fulfill the large discount retailers, and golf courses that the sales rep for each, 7 for the discount retailer, and 12 for the commercial side will begin to accomplish locking in. The packaging of the product should make it easy to spot for consumers that the product is â€Å"Made in Canada† to help sell itself against the competitors brands. Through this packaging alone, advertising costs will be able to be reduced after the first initial season of selling as consumers will have confidence in the brand when they see that it works and is made in Canada. Sales reps will begin to make sales calls and pitch StaGreen to golf courses immediately to setup orders before the season begins. Emphasis on reducing the courses maintenance fees by using the product will be the main element of the sales pitch. Reps will be able to give out a small, limited, amount of samples for those courses who would like to try it and see the benefits firsthand. The longer term strategy after a few years once HydroCan begins to generate enough cash flow and profit would be to increase into the untouched 40% of the consumer market which includes the specialty and home improvement stores. Also recommended is for HydroCan to have a greater focus on the commercial housing market during this so they can maximize their market potential.

National Junior Honor Society Essay Sample

National Junior Honor Society Essay SampleFor the purposes of this article, a National Junior Honor Society essay sample is one that includes topics that are relevant to the student's high school experience. For example, if the student is an honor student in the sciences and planned to go into a STEM major, then the essay would have to be written in a scientific vocabulary. The goal is to give students an idea of what writing is like when they are writing for the honor society.All essays, no matter what topic, should include an anecdote or two from the student's experience at their local high school. This information can be from anything, but it should relate to the topic of the essay. Without the experience, it won't make sense to the essay writer.The student is expected to write an introduction to the essay and set the story in motion. They should do this by describing the setting of the essay. The following paragraph outlines the main theme of the essay, including an outline of th e specific points covered in the rest of the essay.There are five important parts to a National Junior Honor Society essay, each of which should be included. These five parts are structure, narrative, data, organization, and examples. All of these parts are interrelated to each other and should not be separated from each other.At the beginning of the introductory paragraph, the essay should describe the circumstances that led to the student's achievement. This could be something that relates to the club or the student. The next paragraph covers the first part of the essay, the structure. It describes how the student uses the structure of the essay to get the point across.The student should use the information provided in the introduction to provide information on words. The student needs to gather facts and information that will allow them to present a well written and informative essay. They need to think about the audience that will be reading the essay.The second paragraph of the essay must introduce the data. Data is the first part of the essay that makes the most difference in how well the essay will turn out. The final paragraph of the essay should cover the last part of the essay, organization.The National Junior Honor Society essay sample should help the student get started with the essay. They should not be afraid to follow directions because there is no reason why the essay cannot be written exactly the way the writer wants it to be. Following the directions will give the student a chance to get all of the information they need before they begin writing.

Stolen Jane Harrison Notes Essays

Stolen Jane Harrison Notes Essays Stolen Jane Harrison Notes Essay Stolen Jane Harrison Notes Essay Whoa Im going- home- Sandy 37. Either way, I love them both- Anne 38. Im finally going to meet my mother- Jimmy 39. And Im goanna catch that fish- Sandy Structure for text response Typical sentence structures (Insert evidence egg quote or event) denoting/highlighting/showing/indicating accentuating/implying/suggesting Ins (insert point being made here) OR (Insert point being made here) is denoted/shown/demonstrated as (insert evidence here) Typical paragraph structures ) Statement made (what are you arguing) 2) Supporting evidence (how is the shown) 3) Conclusion made (what does it show). Repeat this until you have four or five points to support your overall contention. Themes (And Evidence Home and Family, where is home? Anne is confused who are her real parent Abuse What does physical and sexual abuse do? Mental health worsens. R example, evidence of trauma in Ruby Identity Who are you? What do you stand for? For example, Jimmys speech in prison Mistreatment (of Aborigines) Ruby is told to do everything, Sandys mum is raped, verbal buses of Jimmy, he is put in prison Escaping/Fear Sandy is always running away, Jimmy steals and runs Betrayal Ruby feels betrayed, Jimmy feels betrayed Coping Emotional trauma, stress. Shirley is happier now that she has a granddaughter, Jimmy kills himself, and he is unable to cope. Ruby has a mental breakdown, she is unable to cope to. Jimmy and Ruby are the most obvious victims in Stolen, but all suffer in Ethel different ways. Discuss The physical and sexual abuse experienced by Ruby and Jimmy is obviously very visible to others. The loss that Ruby and Jimmy suffered was a loss of dignity and to the extent that they were both unable to keep fighting l just cant [fight] no more or hold on to any hope of reuniting with their families because their pain was too great they stuck a knife into me heart The children were deceived with the hopes of being cared for matron said they guan take one of us home and when they understood the truth they were disheartened and lost in silence I promised not to tell Jimmy and Ruby both led very tragic lives by the closing scene of the play, implying that perhaps hey are the greatest sufferers because of their obvious pain. Jimmy the playful young boy has had his heart ripped apart by the hope Im finally guan meet my mother of finally reconnecting with his mum and the despair of her death, and takes his own life as a melancholy prison inmate, at the end he said Im going now, to be with my mother and died . Unlike Jimmy, Ruby has the chance to be with her family again, her sister said Sis, weve come to take you home but her mental and emotional state is beyond repair after the mage done to her, dont live in no home anymore In Rubys family come to visit it appears Ruby is inevitably set to live a lonely and disjointed life F she continues to even have the strength or will to live. The remaining characters, Anne, Shirley and Sandy all suffer huge depths of despair, yet their suffering appears to lessen to some degree in the eyes of the viewer/reader due to their hope, determination and stability which in some ways assist them in attempting to resolve their problems and become reunited with their loved on es. Appearing to never give up is Anne, the young girl brought up by white adoptive parents and never told of her Aboriginal family and heritage until seemingly too late Its about your mother Shes dying she is caught between two very different worlds, communities and families. Anne seems very stable and loved by her adoptive parents, but should they really be considered loving considering they never told Anne who she was, what her identity is, until too late. As a result she is torn apart and finds it incredibly difficult to find her place any,Inhere, Am I black or white

Arkansas/Arkansaw Book Review

What is the first thing that comes to mind when you think of the state of Arkansas? Chances are, that as an Arkansan the thoughts are quite different than those of someone not born or raised here. Hillbilly, redneck, barefoot, and trailer are a just few of the common first words invoked in the minds of â€Å"foreigners† by the word Arkansas. In the non-fiction work, Arkansas/Arkansaw: How Bear Hunters, Hillbillies, and Good Ol Boys Defined a State, author Brooks Blevins provides readers with his idea of how Arkansass image began, and then perpetuated over time. He provides several examples of the creation and reiteration of this imagine, beginning as early as the 1800s and progressing all the way into the 2000s. Not every example provided in the book reflects a negative image, as Blevins is trying to prove that there are positive aspects, it has progressed over time, and is ultimately the Arkansans perception of it that determines its power. The books provided so much information of the state I am proud to call my home, and I believe that Brooks Blevins was successful in his presentation and purpose! I was pleased to find that Blevins writes this book as an Arkansas native rather than an opinionated outsider with no identity in the subject of his work. I feel that it is this factor alone that gives the book such a genuine feel. I was also pleased to find that Blevins once worked as a professor at Lyon College, which is located in my hometown. This gives me an even stronger sense of familiarity with him. The book is intended to be read by anyone interested in the subject, although it seems natural that interest would be primarily with historians and Arkansas natives. It is this readers interest that actually influences the effectiveness of Blevinss writing. Obviously, efferent readers and aesthetic readers will be seeking different things from the text and therefore take away different things from the text. But in the end, Blevins hopes that all readers will recognize the many ways in which Arkansas has fit into our nation as whole, both then and now. Blevins uses interesting techniques presenting the Arkansas image. The most unique and effective techniques is his vocabulary. â€Å"Arkansaw† is the word he uses â€Å"when referring to the states image and when invoking the mythical place conjured various stereotypes and caricatures† (5). This helps to distinguish general information from information directly related to â€Å"the mixture of fact, legend, and stereotype† that comes to mind when Americans think of Arkansas (5). Blevins also makes use of the word â€Å"Arkansawyer† to describe inhabitants and the â€Å"different reactions Arkansas people have to the Arkansaw image† (6). Another distinction in vocabulary that Blevins chose is the use of the word image in the place of identity, which implies an always active participation in the defining of a reputation. These methods contribute to the tone of the book as well as the readers understanding of the authors presentation. Blevins illustrations of Arkansass image span the course of hundreds of years. The first images presented in the books stem from early travelers to the state. The opinions of most of these travelers were mixed, with many of them describing neanderthal like conditions. Francios Marie Perrin de Lac of Arkansans, â€Å"They pass their time playing games, dancing, drinking, or doing nothing, similar in this as in other things to the savage peoples with whom they pass their time† (12). Other visitors describe humble dwellings, plain clothing, endless hunting and lots of weapons. Throughout most of the books first chapter Blevins recounts the experiences of several travelers who all seem to agree that Arkansas is a state full of lazy, violent people with no regard for the rest of the nations idea of civilization. Blevins suggest that much of the disparity in Arkansass definition of normal and the rest of the countrys comes from Arkansass geographical location. He says that because, at this time, Arkansas is blocked on the east by swamps and on the west by Indian territory it became â€Å"backwater†. Unfortunately much of Arkansass reputation at this time was negative. There are a few travelers that noted the simple goodness of Arkansans at this time. Travelers such as Friedrich Gerstacker and Washintgon Irving presented a softer side to the prominent savage-like image described by others. Gerstackers perception of Arkansans was descibed as primarily positive. He described the Arkansans he encountered as â€Å"honest and upright† and reported that Arkansas was his favorite of all the states in America. Irving said that Arkansans, â€Å"have none of that eagerness for gain, and rage for improvement, which keep our people continually on the move† (22). He had a respect for the slowed down, simple way of like Arkansans lived every day. Blevins depicts both positive and negative travel accounts and memoirs, although he believes that their impact is difficult to measure. As the book progresses through the years, Blevins begins to introduce several famous faces that call Arkansas their home, in what he calls the Heyday of the Hillbilly. He mentions everyone from musicians to actors, athletes to novelists, and intellects to political figures. For each one mentioned, Blevins describes their experience with the Arkansas image, whether they found a way to embrace it or let it bring them down. Its interesting that he does not limit this presentation to individuals born and raised in the state, and includes some that instead have â€Å"adopted† Arkansas as their home state. All of the Arkansans he describes have impacted or been impacted by the image of their state. My favorite part of the book is actually the conclusion. Blevins begins this by describing an incident that I actually remember. In 2000, while the governors mansion was undergoing extensive renovations, Governor Mike Huckabee and his family chose to stay in a triple-wide trailer. The move was quickly met with laughs and â€Å"I-told-you-sos† from all over the country. The best part of the story is that the Huckabee family embraced the situation and joined in the laughter! Huckabee said, â€Å"Let the people laugh. I think that the difference between an Arkansas and an uptight, wound-up northerner, is that were laughing with you, because we like the way we live† (186). This acceptance is what I believe is the central goal of Blevins writing. Through this book, what I think Blevins really wanted to achieve was an acceptance of the Arkansas image. He mentions what he calls the Arkansans inferiority complex and says that â€Å"people of Arkansas are probably more obsessed with their states image than are people of any other state† (186). Blevins suggests that although the nations reaction to the governors manufactured mansion implies that Arkansass hillbilly image still exists, it is no longer in the forefront of peoples mind that they think of Arkansas. Blevins goes on to identify statistics about everything from education to violence, with Arkansas â€Å"generally low where you want to be high and high where low might be a good thing† (188). However, the statistics he discusses show that Arkansas is not always the worst state in the nation. As an Arkansan, I was so shocked to read all of the negative things others about my state, although I have heard some of them myself a time or two. All Arkansans are aware that we are typically viewed in a â€Å"less civilized† light than the rest of the country. But one thing I have always held in my mind is that we cant possibly be nearly as uncivilized as the state of Mississippi.. I laughed to see Blevins use of the phrase â€Å"Thank God for Mississippi†. Part of having pride in your state is accepting that you will never be able to change an image that has been so widespread for so long. Its always better to just embrace it, join in the jokes, and no that no state is free from stereotypes or stigmas. It is a nationwide thing! Overall I was very pleased with Blevins argument in the book. The way in which he chose to approach the creation of the image was interesting and I enjoyed the various accounts he utilized. I also enjoyed learning about famous figures from my state that I had not previously known. He does a great job of presenting the information in a entertaining and real style. His pride in his home state shines through and inspires me to learn more about my state so that I can better embrace my title as a true Arkansan!

The Whole Truth Essay Example | Topics and Well Written Essays - 750 words

The Whole Truth - Essay Example The DA argued for retribution for the murder and the excessive harm and attempted murder on his client which was premeditated (Pohlman, 1999). The defense attorney Michael George was a young and seemingly inexperienced defense attorney even though he was aggressive and smart. George was brought up with serious values and he was afraid of failing. He therefore accepted the case and even though he knew the DA was going for a death penalty, he was afraid he would fail his client despite the crimes he had committed. He was afraid it would look bad on his career to fail this case and hence he decided to fight the defense not for the client but for his career. George argued about his client being provoked (Pohlman, 1999). The psychological examination carried out on the defendant indicated that Carr had a problem with lesbians because he suspected his mother was a lesbian and hence has an aversion towards the lesbians. I do not agree with this examination because it was an indication of hate towards his mother being projected towards innocent victims who has constitutional right to exercise their sexual preference. Carr had not shown any friendship with the two women from the moment he met the victim whom he killed. He had followed them from the initial place they shifted from and was carrying a rifle. This was even before he found them engaging in their sexual activity and hence the fact that they were lesbians does not hold much defense for his case. He was simply looking for a secluded place and convenient time as well as an excuse to kill them and the location of the shooting which was secluded was a clear indication of that (Pohlman, 1999). Discuss the criminal justice process as experienced by Stephen Carr and Claudia Brenner (e.g., beginning with the preliminary hearing through the trial verdict). Provide examples from the book when discussing the courtroom process.

If the First World War was the war to end all wars, why was there a Essay

If the First World War was the war to end all wars, why was there a Second World War so soon after the First - Essay Example The first World War crippled the whole country of France and this once powerful nation demanded retribution, but they pushed it to the very limits of establishing one of the primary causation factors of the Second World War. From a realist perspective, it is in the normal aspectual realm to assume that because France was so depleted economically and politically, the feeling was one of a sense of hopelessness throughout that country (Aldcroft 1997). Therein lies the reasoning by France to demand some form of compensation from Germany in order to regroup and rebuild her lands. The compromises that France wished Germany to make were beyond rationalization, from the Germans perspective of the political issues. The supposed peace ‘The Treaty of Versailles’ was implied to have brought did nothing more than incite rage and fuel the flames of retaliation from the Germans. In actuality, there never really was a period of substantial rest between these historic wars. What did appear to be present, in the literary sense, was a prevalence of disdain and lack of trust from the Germans, in relation to France and her harsh implications. This lack of stability affected the whole European continent. These are some of the literary points that will be researched and theorized in this paper. It will look into the vast reasons why there was a part II of the first World War and what was the main factors leading to it. Three perspectives will be attempted to be intertwined into this literary work which are the: realistic, liberal, and Marxist theorizations that will give the causes as to how, why and what lead to the provocation of the Second World War. It was in 1946 that two main political speaker’s theorizations on the cause of WWII were openly acknowledged. Stalin and Churchill both had ideas into the causation of the Second World War, both holding similarities and differences at the same time. Perhaps this was due to one perspective being a UK

Essay on the Departure from the Romantic Novel in Pride and Prejudice

A Departure from the Romantic Novel in Pride and Prejudice      Ã‚  Ã‚   In Pride and Prejudice, Austen describes the union of 4 couples -- namely, Elizabeth and Darcy, Jane and Bingley, Lydia and Wickham, and Charlotte and Collins. For the Elizabeth-Darcy relationship, it is clearly an inversion of romantic expectations, and Austen makes it clear that this steadfast, rational relationship is desirable, yet the Charlotte-Collins relationship, [very rational] while also being unconventional, suffers some criticism. Jane and Bingley, though playing very much to expectations of a romantic-story, are dealt with gently and not unkindly by Austen. The same sort of tempestuous emotional impulsiveness of Lydia and Wickham, so typical of romantic novels at that time, is clearly criticized.    Many critics in the nineteenth century approved of Austen's work, as she was vastly different from other novelists, injecting little of the "screams along the corridor" variety of novels that is suitable only for "maids and chamberwomen". This is characterised largely by the story of Elizabeth and Darcy, which is an inversion of romantic book expectations. Unlike the instantaneous, fiery passion that Heathcliff in Wuthering Heights had for Catherine, [not true, but I see what you mean] for this couple, it was more akin to extreme dislike-at-first-sight. Haughty, reserved Darcy, revealing none of the gushing, wondrous, she-is-the-most-beautiful-creature-in-the-world type of sentiment, caustically notes that she is "tolerable ... but not handsome enough to tempt me." Elizabeth, rightly incensed, takes a "decided dislike" for him throughout much of the first 2 volumes of the novel. This inauspicious beginning, in no way signifies to readers the fir... ...ald Gray.   New York: W.W. Norton & Company, 1996. Hennelly, Jr., Mark M. "Pride and Prejudice." Jane Austen: New Perspectives. ed. Janet Todd. New York: Holmes & Meier Publishers, Inc., 1983. Jane Austen Info Page. Henry Churchyard. U of Texas, Austin. 23 Nov. 2000.   Ã‚  Ã‚  Ã‚   <http://www.pemberly.com/janeinfo/janeinfo/html>. Monaghan, David.   Jane Austen Structure and Social Vision.   New York: Barnes & Noble Books, 1980. Poplawski, Paul.   A Jane Austen Encyclopedia.   Westport, Connecticut: Greenwood Press, 1998. Reidhead, Julia, ed. Norton Anthology of English Literature vol. 7, 2nd ed. New York: W.W. Norton & Company, 2000. Ward, David Allen. "Pride and Prejudice." Explicator. 51.1: (1992). Wright, Andrew H. "Feeling and Complexity in Pride and Prejudice." Ed. Donald Gray. New York: W.W. Norton & Company, 1966. 410-420.